Your company already has too many project names, so what do you call your AI project? Call it a Copilot. Here’s why:

• The term “Copilot” accurately reflects the role of AI as an assistant that enhances human performance by providing real-time help, automation, and insights, rather than fully taking over tasks.
• Naming projects with specific roles like “Marketing Copilot” improves internal communication and highlights the value of AI more effectively than generic or whimsical project names.
• Using the term “Copilot” can spark increased demand across different departments within a company, as teams see the benefits of having an AI assistant tailored to their specific needs.